While each agency is has different processes, we want to be sure that you don’t feel caught off guard. If you have a question that you can’t find here, please don’t hesitate to give us a call or use the contact form to let us know!
Our redesign costs are purposefully set to a sliding scale, based on the number of pages you are looking to have on your website. However, that scale doesn’t take into account any backend set-up or any desired website education, so the base charge includes the time we spend on: header design, footer design, plugin management, post-launch education, tracking set-up, and any post-launch troubleshooting.
A style guide is a company document that determines a company’s voice, colors, and various other branding aspects so that the company’s imaging can be consistent. A website is adherent to a style guide, whether it’s your colors or not, and, if a business does not provide a style guide, the website agency will have to come up with one of their own. We understand the importance of branding and we don’t want to create or work with branding guidelines that don’t best represent you and your company.
To keep our services cost-affordable for our clients while maintaining enough revenue to pay our staff, we wanted to offer a sliding payment scale for our advertising services. As monthly management takes a minimum of 4 hours, we were not able to keep our fee at 20% and offer that sliding scale for clients who spend less than $1,000/mo. Rather than leaving the sliding scale off of the table completely, we split the ad management into two tiers to accommodate our clients and fairly compensate our employees.
A style guide is used to ensure the consistency of a brand’s visual identity. If you think of a large brand such as Adidas, Dartmouth-Hitchcock, Spotify, or Facebook, a certain set of colors and fonts comes up in your mind. Those fonts and colors are used by that company to cement their brand in your mind. Once your company has a set of brand guidelines, you can do the same. Once you have a style guide, you can order projects from a range of different designers and rest assured that they will all look like your brand.